Role of Health Communication and Marketing in Reaching No New Infections

A Virtual Institute Presented by Hands United and NYC Capacity Building Assistance (NYC CBA)

Institute GOAL:

The Institute has been designed to increase the capacity (knowledge-skills-abilities) of directly and indirectly-funded community-based organization (CBO) staff to utilize health communication and marketing strategies to reach No New Infections.

Institute Objectives:

The Institute objectives are:
1) Identify, develop, and implement strategies to engage participants in HIV HIP services using message development and message-framing techniques;
2) Enhance skills and abilities for the strategic use of placement and position concepts for disseminating information and education about HIV prevention strategies and services; and
3) Learn evaluation methods to monitor the effectiveness of messages and communication dissemination channels.

One registration, three webcasts, Tons of information

Access to communication and evaluation experts in the field; ask them questions; from the comfort of your desk!
REGISTER NOW

Institute Agenda

This virtual institute (web based) lasts 3 days, from 2:00pm to 4:30pm, including Q&A. An e-mail confirmation will be sent upon registration, with detailed information about login connection and other instructions.

DAY 1

Tues., March 26, 2019 | 2PM - 4:30PM

Message Development, Message Framing and Biomedical Interventions: The What and for Whom

Presenters:
Dr. Spieldenner and Dr. Hawkins

DAY 2

Thur., March 28, 2019 | 2PM - 4:30PM

Dissemination Strategies:
The Where, When, and How


Presenters:
Dr. Cooper and Dr. Spieldenner

DAY 3

Fri., March 29, 2019 | 2PM - 4:30PM

Frameworks and Practices: Monitoring and evaluating Health Communication Efforts

Presenters:
Gabriela Betancourt, MA, MP

Presenters

Spring Cooper
Dr. Spring Cooper
CUNY Graduate School of Public Health and Health Policy

Dr. Spring Cooper is an Associate Professor at the CUNY Graduate School of Public Health and Health Policy. Her research is in understanding sexual agency and how it relates to sexual health outcomes. Her expertise is in sexuality, sexual health, and health communication. She has done extensive work in the development and evaluation of interventions for young people, and has a podcast directed at young people (The Sex Wrap) to answer questions about sexuality and close the gap left by the lack of high quality sex education.

Andrew Spieldenner
Dr. Andrew Spieldenner
California State University-San Marcos

Andrew R. Spieldenner, Ph.D. is Assistant Professor in the Department of Communication at California State University-San Marcos. Dr. Spieldenner's research is at the intersection of health and intercultural communication focused in HIV and the LGBTQ community. Dr. Spieldenner has held positions at Latino Commission on AIDS, Black AIDS Institute, National Association of People with AIDS and the New York City Department of Health and Mental Hygiene. A longtime HIV activist, Dr. Spieldenner currently serves as Chair of the United States People living with HIV Caucus and North American Delegate to UNAIDS.

Deion Hawkins
Dr. Deion Hawkins
Emerson College

Dr. Deion Hawkins is a lecturer and Director of Debate at Emerson College. Deion is a health communication scholar whose research utilizes intercultural theory to mitigate health disparities. As a researcher, Deion has studied a myriad of topics including police violence as a health issue and HIV in the Black MSM community; he is an avid social justice advocate for marginalized communities. In addition to his work in academia, Dr. Hawkins has worked as a health communication consultant for various social marketing campaigns, combatting issues like human trafficking, advanced care directives, youth homelessness and PrEP awareness.

Gabriela Santana Betancourt
Gabriela Betancourt, MPH
Latino Commission on AIDS

Gabriela Santana Betancourt is the Deputy Director of Research and Evaluation at the Latino Commission on AIDS. She holds a BA in Sociology from Binghamton University, an MA in Latin American & Caribbean Studies from NYU, and an MPH in Epidemiology from Columbia University. She is currently completing her DrPH in Epidemiology at the CUNY Graduate Center. Prior to entering the world of research, she worked as a direct service provider with at-risk youth as a health educator and counselor. She is the child of immigrant parents from Cuba and the Canary Islands. At heart, she is still just a kid from the Bronx trying to make her way and give back to her community.